● I worked at INESC TEC — Institute for Systems and Computer Engineering, Technology and Science, a private non-profit research association with Public Interest status. The institute focuses on scientific research, technological development, technology transfer, advanced consulting and training, and the pre-incubation of technology-based companies.

Role I was responsible for integrating design and designers into the institution's structure and implementing their skills to create value, making design an asset and, consequently, an important part of its intellectual capital. Alongside this integration, I was also responsible for renewing the overall communication strategy to promote and enhance the institution's image and prestige, both internally and externally. Responsible for the visual image and its application to several media communications under the initiatives and the events organised by or with the involvement of INESC TEC and its R&D centres. Renewal of the corporate identity to promote the institution's image and reputation at internal and external levels. Furthermore, I was involved in designing the graphic identities of R&D projects such as iiLAB - Industry and Innovation Lab, SmartGrids - Laboratory of Smart Grids and Electric Vehicles, UT Austin Portugal Program, InterConnect, TEC4Growth, NanoSTIMA, and MACC - Minho Advanced Computing. Lastly, I was responsible for strategically redefining the overall communication concept.

Role Encompassed project management, execution, and creative direction.
Selected Clients IETA Design, Grupo Sameca, Kopke - Sogevinus, Creative Hubs Forúm’14, Arquivo de Memória Digital Guimarães 2012 - Capital Europeia da Cultura, Panazorean - Festival Internacional de Cinema (Açores), Contextile - Bienal de Arte Têxtil Contemporânea (Guimarães), Centro de Memória do Forte S. João de Deus (Bragança), Centro de interpretação da Cultura Sefardita Nordeste Transmontano, RightFactor - A Human Rights Guide for Inclusiveness.

● I co-founded Dpto — Design and Photography Studio, an independent practice focused on corporate identity, editorial design, graphic design, web design, signage, packaging and photography, working across a diverse range of clients and contexts.

● By invitation, I joined the team that initiated the project "A Transformadora," a Communication Agency, as the Coordinator of the Design Department. "A Transformadora" is the result of a journey that began in 1992 with the founding of Sino Publicidade in Porto, originally a multinational-style advertising agency. As market conditions evolved, in 1999, the company expanded into other communication areas with Sino Design for communication design, followed by Sino Web and Sino Action in 2001 for multimedia design and brand activation, respectively. By 2009, recognising the need for innovation and a new direction, Sino Design repositioned itself, giving rise to "A Transformadora,". This new venture builds on the original team's experience but introduces fresh perspectives, methodologies, and organisational approaches, aiming to explore and expand realities through thoughtful communication.

Role I was responsible for coordinating, managing, and creatively directing projects for multiple business groups and institutions in Corporate Identity, Editorial Design, Signage, and Packaging, among other areas. 
Selected Clients Decenio, Gant, Metro do Porto, Bial, EGP-UPBS, Universidade Portucalense, Pólo de Design Mobiliário de Paredes, Manobras do Porto, HMR - Herdade do Monte da Ribeira, Cooperativa vinícola, CVRDÃO.

Role My role involved spearheading projects that integrated strategic thinking, design, branding, and technology, aiming to create and communicate brands across diverse channels for various business groups and entities.
Selected Clients: Sogrape Vinhos, CVRDÃO, EGP-UPBS, Optimus, Vieira de Castro, SportZone, Casfil Filmes Laminados S.A., EVAC Engenharia do Ar S.A., Ibotec Indústria de Tubagens S.A., Clínicas Dr. Campos Costa.

● In January 2006, I was invited to join Sino Design, a Communication Agency specialising in Branding. I was part of designer Anselmo Canha's team, developing multidisciplinary projects that integrated strategic thinking, design, and technology. I was responsible for developing multidisciplinary projects, applying strategic thinking, design, branding, and technology to create and communicate brands across multiple channels for various business groups and entities, among others. 

● By invitation, I joined Godesign – Visual Communication studio, where I was responsible for managing graphic design and editorial design projects. In this role, I worked with various organisations, delivering creative solutions tailored to their needs. Some of the notable clients I collaborated with included the Sonae Group, a major retail and distribution company; Cotec Portugal, which promotes business innovation; and the newspaper/magazine O Tripeiro.

Role My responsibilities involved overseeing the entire design process, from initial concept development to final execution, ensuring each project met the highest quality and creativity standards.
Selected Clients Sonae Group (Sonae SGPS, Sonae Industria), Cotec Portugal, Barcadouro and the newspaper O Tripeiro.

Role From 2001 onwards, I was responsible for coordinating and developing the design department, assuming the role of creative director. I authored Corporate Identity, Graphic Design, Editorial Design, Web Design, and Packaging projects for various entities.
Selected Clients EMI Valentim de Carvalho - EMI Classics e Blue Note, Visionarium - Centro de Ciência do Europarque, Associação Comercial do Porto.

● By invitation, I joined the Creatif Studio – Integrated Communication Effort. I collaborated with designer Pedro Carvalho de Almeida in conceptualising communication design projects.

Curiosity, exploration and study shape clarity.

● Understanding branding, editorial, poster, illustration, packaging, computer graphics, and web design or type design.

● Understanding the three design levels: design and strategy, design and identity, and design and technology.

The study plan emphasises critical reasoning and systematic thinking, with experiments and dynamics which involve identifying, questioning and solving issues methodically. It aims to bring the student closer to a professional reality to enrich creativity focused on practical problem-solving. Non-Bologna.

Thesis, The designer's manager position: A new relationship with companies/organisations. The evolution of the designer's role into a strategic asset for competitive advantage has highlighted the need for effective design management. This dissertation explores the gaps in current practices and proposes a vision where designers develop managerial skills to lead and execute design projects, becoming strategic elements in companies. It emphasises the importance of integrating design management and identity concepts. It suggests a UPTEC - Business and Innovation Hub integration program to incorporate design skills into organisational missions and values. Bologna.